Inchcape Audi
Are the Leading franchised Audi Dealer in the UK.
Novus iQ software provides insight into the performance of online marketing initiatives, empowering organizations to make informed decisions, and ensure the success of online & offline marketing programs.
The Brief
Novus Digital use advanced custom web software that integrates with traditional data sources, to better understand audiences, their environments, needs and behaviours.
Novus iQ software provides insight into the performance of online marketing initiatives, empowering organizations to make informed decisions, and ensure the success of online & offline marketing programs.
The Solution
- Review the existing site and all other digital activity
- Analyse the websites of their major competitors along with their online and offline communications
Novus Digital use advanced custom web software that integrates with traditional data sources, to better understand audiences, their environments, needs and behaviours.
Novus iQ software provides insight into the performance of online marketing initiatives, empowering organizations to make informed decisions, and ensure the success of online & offline marketing programs.
The Results
Following the launch of the new digital platform we have seen:
- Increase Quality Visits by 1600%
- Reduced online spend by 350%
- Increased Telephone Enquiries by 425%
- Email openrate & engagment up 275%
- Increased Sales by 267%
- Test drive request increase by 650%
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