Transforming Inchcape Audi

Inchcape Audi

Are the Leading franchised Audi Dealer in the UK.

Novus iQ software provides insight into the performance of online marketing initiatives, empowering organizations to make informed decisions, and ensure the success of online & offline marketing programs.

The Brief

Novus Digital use advanced custom web software that integrates with traditional data sources, to better understand audiences, their environments, needs and behaviours.
Novus iQ software provides insight into the performance of online marketing initiatives, empowering organizations to make informed decisions, and ensure the success of online & offline marketing programs.

The Solution

  • Review the existing site and all other digital activity
  • Analyse the websites of their major competitors along with their online and offline communications

Novus Digital use advanced custom web software that integrates with traditional data sources, to better understand audiences, their environments, needs and behaviours.
Novus iQ software provides insight into the performance of online marketing initiatives, empowering organizations to make informed decisions, and ensure the success of online & offline marketing programs.

The Results

Following the launch of the new digital platform we have seen:

  • Increase Quality Visits by 1600%
  • Reduced online spend by 350%
  • Increased Telephone Enquiries by 425%
  • Email openrate & engagment up 275%
  • Increased Sales by 267%
  • Test drive request increase by 650%