Web Development that engages your visitors and connects your business

Novus iQ Web™  

Your web site replicates your business online by displaying your products, services, performing sales and service functions – and by delivering a customer service experience that is second to none. With Novus iQ Web™ you enjoy a stable basis from which to track visitor engagement and monitor how your business converts these leads to sales. By delivering advanced online tools, with a sophisticated look and feel that reflects the quality of your brand, Novus iQ Web™ helps bring your customers closer to you through the internet, from the comfort of their home, office or even on a beach in Tahiti!

By improving your overall understanding of their behaviour, through a combination of web analytics and website optimisation, Novus iQ Web™ helps you minimise lost opportunities, transform your customer retention and upsell more products using our unique blend of specialist services across the full suite of marketing and media channels. By delivering actionable, real-time data and insights that drive successful online initiatives, you enjoy  increased ROI from your online marketing programmes.

Fit-for-Google-purpose

Approximately 90% of UK internet searches use Google, so, unless you intend to market your website almost entirely offline, you need maximum online visibility. Our first step is to  look at what you want your website to do – sell products, be an online brochure, gather information and sales leads, showcase your portfolio, or something else. Then we learn about your products, services and target market, and find out what people are typing into Google to find you.

Maximise your chance of being found

Once we know what terms people use, we design your site's structure around these phrases to make sure you maximise your chances of being found. As headlines, summaries and body text are all translated as various SEO attributes, your site should read to a search engine like a magazine; with an index, summary of the articles, and dedicated pages on each subject.

Convert traffic to customers

Once you have a great web design and you’re getting lots of traffic coming to the site you’ll want to ensure you are converting as much traffic to business leads as possible. We’ll help you maximise the conversion ratio of the site – ie. how many people who visit the site make a purchase, contact you, or sign up to your email newsletter, so that you convert visitors to customers.

Simple site creation too

Of course, if this all sounds more complicated than you feel that you need for your business at the moment, and you would rather we design a simple, straightforward site that gives you a basic web presence, we can do that too.

We're ready to listen, understand and transform your online business: call +44 (0)1202 46168