Novus Digital | What We Do | Search Marketing

Search Engine Marketing

Raise your search engine visibility

Search as completely central to successful digital marketing. As experienced search specialists, we have a good understanding of how it can be integrated with channels like online advertising and email marketing to deliver the best possible results. That’s why we use market-leading tools to build out keyword lists and track and manage search campaigns. When combined with great ad copy, it creates effective dynamic landing pages that help raise your search engine visibility.

Maximise your Pay-Per-Click (PPC)

We use every tool at our disposal to achieve the most from your Pay-Per-Click (PPC) advertising budgets, and provide integrated tracking and reporting across search and display to help you understand the impact of all your online campaigns.

Make yourself more visible

With Google used for around 90% of UK online searches, Search Engine Optimisation (SEO), Search Engine Internet marketing and online marketing are now the focus of any worthwhile marketing campaign. Quite simply, if your site is more visible, you get more visits: the more visitors to your site, the better the chances of getting an enquiry or making a sale. So, SEO –the process of optimising a website for search engines – is core to this strategy. But, it’s not just about the numbers. It's about relevance too. People who search for your products or services, and then find your site are much more likely to convert into a sale, than someone who stumbles across you by accident.

To help develop your SEO and grow your organic traffic to your website, we offer:

SEO Audit and Review

Our bespoke report provides a complete in-depth analysis of how the SEO performance of your website can be improved. It includes recommendations from our detailed analysis and findings can be briefed and presented to you or supplied as a stand-alone document.

SEO Audit and Review Implementation

Once the SEO audit and review of your web site is complete, you can work through the recommendations yourself, with your in-house team, or employ us to implement the changes for you.

On-going SEO Maintenance

Search engines continually change the way that websites are indexed, so SEO needs a planned and strategic approach. Whether we have created your web site, or you have a site created by someone else, we’ll develop an SEO action plan focused on strategies to grow your level of organic visitors to your website – whatever your budget.

SEO Analysis and Monitoring