Novus iQ Web Platfrom

Integrated digital business delivery with real time reporting

A web platform is the software base from which you build your digital business. It performs the functions of your business online by displaying your products, services, performing sales and service functions and delivering a customer service experience.

Just like your business, your digital business needs to be built on the best foundations possible and the building blocks should be assembled by the most trustworthy of platforms. The finished article should present your business in the ultimate professional manner and project your business in the best possible light.

Novus iQ Web™ allows your customers to immerse themselves in the digital experience from the comfort of their home, office or even on a beach in Tahiti. By delivering advanced online tools, Novus iQ Web™ helps bring your customers closer to you through the internet. If you want to sell parts and accessories online Novus iQ Commerce™ takes care of it.

By integrating Novus iQ Raptor™, you can take your digital business to the next level and make your marketing work harder and better than ever before. This ground-breaking software delivers absolute accountability for every bit of marketing budget you spend and lets you see what marketing campaigns are performing for your dealerships and those that are not.

Behavioural Targeting "Fitted as standard"

Behavioural Targeting refers to advertising that is targeted to a specific individual based on that user’s previous surfing behaviour. This is quite different from the more common targeting method of displaying ads matched to the specific content of an individual page or to all users in general.
With behavioural targeting, two people could see vastly different ads when viewing the identical webpage at the same time, based on their previous surfing habits and interests.
We realise that conversions are higher when people are targeted through behaviour rather than content because behaviour can determine a person’s actions.
Whether it is looking at specific sections of an online newspaper or visiting a certain type of site more than once, those actions are used to determine each user’s interests, and it is those actions that make conversions.

Behavioural Retargeting

It’s a sad fact. Up to 98% of shoppers abandon carts or leave merchant sites before making a purchase. (www.figarodigital.co.uk, 2010)
Dealers have been trying (and succeeding) to up-sell consumers for years. However the era of online media has brought a unique twist on this old concept: instead of trying to get consumers who made purchases in the past to buy again, what about getting consumers who didn’t convert to buy for the first time? Dealerships are often paying to bring web users to their websites through paid search listings or other advertising and bringing back those who don’t convert could be a lucrative way to recoup an otherwise lost sale.
The theory behind retargeting is to create a direct and intimate conversation with visitors even after they leave the site. The ultimate result – a second chance to close the deal, translating into better conversion rates, enhanced brand image and improved revenues.
It’s as simple as that. The data is integrated to create micro-optimised, adapted banners and electronic messaging that display products or services specifically tailored to your individual consumer.