High-performing companies use smart web marketing to grow their business despite a difficult economic climate

Nearly every business has a website but, in reality, few deliver strong business performance. High-performing companies have moved beyond the 'we need to be on the web' stage to implement a range of smart web marketing strategies. Since 1995, web marketing firm Brand New Way has been involved in developing and testing brand new ways of using digital marketing. 16 years ago, the options were limited but now, there are so many choices, few companies have big enough budgets or expertise to do everything. Success depends on choosing the best web marketing strategies for your business and implementing them effectively.

A major survey by online experts Econsultancy recently asked 885 senior marketers 'How do you rate the following channels in terms of return on investment?'

Search engine optimisation and email marketing ranked the highest with 73 per cent and 72 per cent of respondents respectively rating them excellent or good. Pay per click was third with 56 per cent and social media was fourth with 43 per cent. The remaining channels (mobile marketing, affiliate marketing, offline direct marketing and online display advertising) scored between 34 per cent and 24 per cent.

From experience with high performing companies (big and small), across all sectors, there are five key methods that consistently deliver powerful web marketing results:

1 A 'pretty brochure site' that simply tells people what you do or sell is no longer enough. Design and build a website that effectively converts visitors to leads or customers. Set objectives and measure performance.

2 Use Google pay per click advertising to reach prospects who are searching for your product or service today. It can deliver great results even with modest budgets.

3 Email marketing can be used in many strategies and is good at increasing customer lifetime value. Newsletters can help you stay in touch, keep customers engaged and get them coming back for more.

4 Search engine optimisation is crucial to get a good search ranking given Google is often the first place (B2B & B2C) buyers search when looking to buy a product or service

5 Analyse your website performance. Web analytics will help you to identify what's working and what isn't and can also provide great insight.

Which of the Fantastic Five you focus on will depend on a number of issues such as your business objectives, product or service, target customers, brand message and, of course, budget. It's always better to start with one or two methods and do them well than try to do five or more badly.

Search over 1,000 cars in stock with the New Inchcape Audi App - Built by Novus Digital

The Inchcape Audi Mobile Application brings a unique browsing experience to your iPhone and iPad allowing you to search New & Approved Used Audi cars from 10 Audi centres across the UK with over a 1000 cars in stock direct on your iPhone.

Our new app brings a rich search experience to your iPhone. Search the full Inchcape Audi listings to find cars near you, and use the handy 'Favourites' function to store the ones that take you like. With high quality photos, vehicle specs, get this fantastic Inchcape Audi Mobile experience on your iPhone or iPod Touch today, for free!

Dealership Locator Maps, Directions, Email and Click-to-Call

The Centre location part of the app is designed so you can locate your nearest Inchcape Audi centre and contact them directly from your iPhone via email and click to call. We've even made it easy if your not sure where the location of the dealership is and linked it up to pin point its location with Google Maps and give you directions to the centre. Perfect for when you are out and about and need to check directions! If you want more information from the centre, it's so easy to get in touch - just select the click to call button and you can call directly from the page.

Novus Digital launch one of the most adavanced Automotive Websites in the World for Inchcape Audi!

The New Inchcape Audi Website is brimming with future technology. With one of the most advanced "Real-time" Intelligent Search Systems that will allow you to find your perfect Audi and contact the dealeship in seconds. You can even book a test drive directly from the vehicle page. If you can't find what you are looking for then use the New Car Locator system to "Lets us do the hard work and" find your perfect Audi - This really is a customer focused user experience that is resulting in Customers staying engaged for longer on the site and find what they are looking for quicker and ultimately converting visitors to customers!

What's new?

The site's top level navigation menu breaks the site into the following sections:

• Audi Search - allows you to search for new, used, exclusive and demonstration cars
  
• Audi Models - includes technical and specification details, offers, customisation options, model news and videos
  
• Audi Aftersales - information on Audi maintenance, products, services and accessories
  
• Business Users - all our finance, fleet and corporate sales information
  
• Audi Centres - includes contact information, local branch news and service details
  
• Audi Lifestyle - the latest in Audi innovation and the option to login to my Audi
  
• Inchcape Audi - who we are, how we are organised, our history, and opportunities to work here.